by Jorge Parra, aka The Un-Boring
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©Jorge Parra
The design genius of Phillipe Starck had to deal with a great creative challenge: this time Starck was not starting up from scratch, but re-inventing an already famous witness to South Beach’s past glories, and blending the classic views of the Deco hotel, with his personal, contemporary touch, was no simple task at all, and the aesthetically eclectic results are truly outstanding!
Talking about aesthetics, what I love most about my work as a photographer and director has to do with both the absence of routines, and the swapping of subject matters -true aesthetic contrast- between projects.
Shifting from Advertising to Editorial, then to personal / Fine Art work on the Nude, and switch then to some contribution to a Non Profit organization’s social awareness project, and then back into commercial work, brings out an eerie state of mind, and makes my life the story of the Un-Boring. Bored is a concept the just escapes my understanding.
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©Jorge Parra
As much as I developed my passion for photography and grew up professionally shooting people for Advertising and Fashion, working with the most beautiful models, the input from some creative directors, challenging me to shoot outside of my comfort zone, eventually led me to Architecture, Interior Design and Lighting Design Photography, which are now part of my commercial portfolio.
And one thing led to another! I got one of those calls we love to receive: Conde Nast called, asking to shoot an editorial, fully documenting Starck’s new SoBe jewel.
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©Jorge Parra
The production was scheduled for a rather hot day, after having scouted the location in detail previously. Most of the images requested were architectural and interior design images, but I also took portraits of the famous resident chefs, spanish Jose Andres, and japanese Master Chef Katsuya Uechi, and rounded up with night shots of the warm and welcoming spaces of the revamped Ritz Plaza.
Selected images will publish in the Spain edition of Conde Nast Traveler on January 2013, and later on, in other european countries.
One more cool project to stay un-boring and a tribute to the creative design work of Phillipe Starck.
To see more of my work in Architecture, Interior Design and Lighting Design Photography, Visit the Synthetic Habitat Website
Miami Visual Collective 
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