By Jorge Parra
Summer 2013 has been unusually active in the Magic City, a place where summer time usually means just vacations and fun in the sun!. Needless to say, we all can show our quota of sun tan, bermudas and pina coladas and mojitos, but some interesting projects have also been done along the way.
After having worked with Bravo Miami Ad Agency, the Young & Rubicam office for the hispanic market, in a campaign for the Winn Dixie brand, I was asked if I could work with them on a rush job to photograph the entire team of Creatives, Vice-Presidents and CEO’s of the agency, for their new website.
So, in brief, it was a rush corporate portrait assignment, you know, one of those shootings where a simple portrait of each executive is required for corporate identity purposes.
Luckily, one of the Creative Directors of the group, Noel, was assigned in charge of the project, and when we discussed it, he told me he was expecting not only the “homework” shooting, the standard portrait image, but he wanted to further explore the personality of each of his team mates.
When he mentioned this concept, I quickly suggested that each person be advised to bring a prop, some dear personal belonging, be it a toy, a tool, a memorabilia, a doll, in short, whatever personal item(s) that truly relates personally to each one of them.
The standard portraits were done, and immediately we switched into “non-standard portrait format”, and that was then the fun began!
We had both unusual and familiar items, but they all helped bringing a true personal touch to those portraits.
Additionally, it was a great opportunity for Advertising Professionals to momentarily become subjects in front of the camera.
This usually never happens, as their natural role is meant to be right behind the cameras, either working along with photographers and directors on the production of the campaigns they handle, or running the executive and business decision processes happening behind the scenes.
I had about 10 minutes to photograph both versions of everyone’s portrait, as we were shooting on a regular office day, with the speed and normal stress characteristic of any Advertising Agency.